MBA in a Box: Business Lessons from a CEO

About Course

A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

Receive an 'MBA in a Box' certificate of completion
Acquire the same business acumen as MBA graduates
How to start a company from scratch
Understand how a business functions and what makes a company successful
Get promoted and be ready for a managerial role
Transition into a career requiring solid business knowledge
Be able to perform an industry analysis
Understand what the critical success factors in an industry are
Carry out SWOT analysis
Use Michael Porter's Five Forces model
Apply Game theory in real-life business situations
Understand what a competitive advantage is and how to acquire it
Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
Apply best practices when managing people
Understand how to recruit, select, onboard, develop, and motivate employees
Carry out effective marketing research
Perform market segmentation
Select the right target client group
Set up the 4 Ps of Marketing in a coherent way
Calculate Customer-Lifetime-Value

Course Content

The competitive dynamics in an industry

Michael Porter’s Five Forces model
The threat of substitute products
The intensity of current competition

Management: The Planning function

Marketing: Building a Marketing Strategy

Negotiation: The negotiation toolbox

Student Ratings & Reviews

5.0

Total 1 Rating

1 Rating

0 Rating

Emily Greene

12 months ago

The course content was exceptional, covering a wide range of topics including strategic planning, finance, leadership, marketing, and human resource management. Each module was thoughtfully structured, providing a blend of theoretical knowledge and real-world case studies, which enhanced the understanding of complex concepts.